Profit Playground

Interactive Calculator

About Your Business

Tell us a bit about what you offer and who you sell to.

What do you offer?

Who is your market?

Enter Your Numbers

Input your key figures to see your potential 3-month growth.

Your Core Numbers

Gross margin: — %

After the 1st Order

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Customer Loyalty & Retention

Profit Playground Visual

Unlock Your Profit Potential!

Your 3-Month Profit Snapshot

Total Projected Net Profit —
Total Projected Revenue —
Projected ROAS —
New Customers Acquired —
Total Ad Spend (3 Months) —

Want More Growth? 🚀 Boost Your Ad Spend:

Key Performance Indicators

Break-Even CAC ⓘ

Break-Even CAC

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Target CAC ⓘ

Target Acquisition Cost

—

Profit per Sale ⓘ

Profit / First Sale

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Customer LTV ⓘ

Est. 3-Month LTV

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Your 3-Month Growth Journey

Month 1: Laying the Foundation

Ad Spend —

New Customers—

Total Revenue —

Net Profit —

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Month 2: Building Momentum

Ad Spend —

New Customers—

Repeat Orders —

Total Revenue —

Net Profit —

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Month 3: Reaching New Heights

Ad Spend —

New Customers—

Repeat Orders—

Total Revenue —

Net Profit —

Your Profit Trajectory 📈

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Break-Even Customer Acquisition Cost (CAC)

This is the absolute maximum amount you can spend to get one new customer without losing money on their very first purchase. Think of it as your "get your money back" point for ad spend on that initial sale.

If your product sells for $100 and costs you $30 to make (your COGS), your gross profit is $70. So, your Break-Even CAC is $70. If you spend $70 on ads to get that customer, you've broken even on that first transaction.

Knowing this number is crucial because it tells you the upper limit for your ad spending per customer before things become unprofitable upfront. Of course, the goal is to spend less than this to make a profit from day one!

Target Customer Acquisition Cost (CAC)

This is the ideal amount you want to spend to get a new customer. In this calculator, we automatically set this target to be 15% lower (better) than your Break-Even CAC. Why? Because just breaking even isn't the goal – making a profit is!

For example, if your Break-Even CAC is $70, aiming for a Target CAC that's 15% lower would be $70 × 0.85 = $59.50. This means if you can get customers for $59.50, you're not just getting your ad money back, you're also making a nice profit right from their first purchase.

Target CAC = Break-Even CAC × 0.85

This calculator uses this Target CAC to project how many customers you can acquire with your ad budget and then estimates your potential revenue and profit.

Profit / First Sale

This is the actual cash you pocket from a new customer's very first purchase (or set of initial purchases), after accounting for the cost of the goods/services (COGS) and the cost to acquire that customer (your Target CAC).

(Average Sell Price - Average COGS) - Target CAC = Profit / First Sale

For instance, if your product is $100, COGS is $30 (gross profit $70), and your Target CAC is $50, then your Profit / First Sale is $70 - $50 = $20. This is the profit you make immediately, even before considering if that customer buys again.

A healthy profit on the first sale is great because it means your ads are profitable quickly, giving you more cash to reinvest in getting even more customers.

Estimated 3-Month Customer Lifetime Value (LTV)

Customer Lifetime Value (LTV) is a super important metric. It tells you the total amount of revenue you can expect from a single customer over their entire relationship with your business. In this calculator, we're looking at an estimated LTV over a 3-month period.

It includes the revenue from their initial purchase AND any repeat purchases they are projected to make within those first three months (if you've enabled the "repeat purchases" option and set those figures).

Why is LTV important? If your LTV is higher than your Customer Acquisition Cost (CAC), your business is on a good track! It means each customer, over time, brings in more money than it cost to get them. A high LTV allows you to spend more confidently on ads to acquire new customers.

Blue Goose Marketing, LLC